Google Ads
Capture demand when people are already searching.
Search, Performance Max and remarketing campaigns that meet people at the moment of intent. Where Meta creates demand, Google captures it. And the two behave completely differently.
- Timeline
- 2–3 weeks to launch, then ongoing
- Discipline
- Customer Acquisition
The problem
Budget is spent on broad keywords that attract researchers, not buyers. Negative keyword lists are empty, landing pages are generic, and conversion tracking counts form views rather than enquiries.
Who this is for
- Businesses whose customers actively search for the service
- High-intent, high-value categories. Legal, medical, property, B2B
- Local businesses competing on “near me” searches
- E-commerce with a defined catalogue
What you actually get
Deliverables, not adjectives. Every item below is something that gets handed over.
Keyword & intent research
Separating buying intent from research intent, and deciding deliberately what not to bid on.
Campaign architecture
Search, Performance Max, Shopping and remarketing structured so budget is controllable per intent tier.
Negative keyword discipline
Built at launch and maintained continuously. This is where most wasted spend actually hides.
Ad copy testing
Multiple responsive variants per group, with assets tested against each other rather than set once.
Landing page alignment
Query, ad and landing page kept consistent, which improves Quality Score and lowers what you pay per click.
Conversion tracking
Real conversions. Calls, WhatsApp, qualified form submissions. Verified end to end before spend starts.
Local campaigns
Location targeting, call extensions and Google Business Profile integration for catchment businesses.
How it runs
Research
Keywords, competitors, search volume and realistic cost per click in your market.
Tracking first
Conversion tracking built and verified before a rupee is spent. Spending without it is guessing expensively.
Build & launch
Campaigns, ads, extensions and landing alignment.
Optimise
Search term review, negatives, bid strategy and copy iteration.
Report
Monthly, on cost per qualified enquiry.
What it’s designed to do
- Put you in front of people already looking to buy
- Cut spend on searches that never convert
- Improve Quality Score to reduce cost per click
- Track enquiries rather than page views
These describe what the system is built to do. They are not guaranteed outcomes — results depend on your offer, market and team, and anyone promising otherwise is guessing.
Technology
Chosen per project. We do not use every tool on every build.
Straight answers
Google for existing demand, Meta for creating it. If people already search for what you sell, start with Google; if they do not know they need it, start with Meta.
Ready to talk about google ads?
Tell us the problem you’re solving. If this isn’t the right service for it, we’ll say so and point you at the one that is.